How Many Prospects Are You Losing From Your Website Right Now Because You Don't Know Where They Are Escaping? An Open Letter to Every Senior Executive Who Wants More Sales |
Have you ever felt. "My website should bring me more customers than it does !"
Don't worry you're far from alone...
It's surprisingly simple to
- Fill the sales pipeline cheaply and create more customers
- Gain effective control of website strategy
- Get quick wins once you can see where changes will deliver results.
- Show how good you are at getting the web to work for your business.
You've probably got more visitors than you realise
However it's all too easy...
- For signposts to the important stuff be missed.
- For them to get distracted by other things.
- For them to leave because of the way content is split amongst pages.
- For the website to become static because no-one can agree what should be done...
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What others have found...
Medium Sized Management Consultancy
The current site wasn't providing prospects or functioning as an effective part of the sales channel. The directors thought it was tired and needed a refresh. We were able to show that the visitors were getting lost before getting to the useful information. This persuaded the directors to include content reorganisation into the refresh without any arguments.
Commercial Membership site
Lots of content and traffic visiting members own sites, but owner thought he needed more prospects from search engines to sell to. We were able to show that the traffic was actually there already, and by careful alteration of the template within which the member sites operated there were 10,000s of prospects available FREE to the owner every month
Small Company ( will writer )
The owner wanted to get more positive well qualified enquiries through his website. We were able to give feedback to the owner so he regained a "feeling of control" and the ability to ask outsourced IT support for specific actions
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